The trusted profile
behind every horse.

Digital identity, barn operations, and a curated marketplace — built for the equestrian industry.

Explore

The Challenge

Horse information is everywhere. Except where you need it.

01

WhatsApp / iMessage

Updates buried in group chats

02

Spreadsheets

Schedules and feeding tracked by hand

03

Paper & Whiteboards

Erased, lost, or outdated daily

04

Trainer Memory

Knowledge that leaves with the person

05

Vet Records

PDFs across emails and filing cabinets

06

Social Media

Videos scattered across accounts

07

Folders & Drives

Pedigrees impossible to find fast

08

Sale Time?

Rebuild everything from scratch

The Platform

One ecosystem. Three layers.

LAYER 1 — PUBLIC

HorseProfile

Every horse gets a professional profile. Identity, pedigree, performance, health, media. Shareable via link or QR — on any device.

horseprofile.com/h/imperial-dream
  • Identity, pedigree & bloodline
  • Performance history & videos
  • Trust badges & verification
  • QR code & unique Horse ID
  • Available on web & mobile app

Imperial Dream

Warmblood · 16.2h · 8 yrs

✓ ID✓ Ped✓ Perf✓ Vet

Sire

Cornet O.

Dam

Heartbreaker

Level

1.30m

Breed

KWPN

LAYER 2 — BETA TEST

HorseProfile PRO

The complete operating system for equestrian facilities. Replace whiteboards, spreadsheets, and group chats with one professional tool.

Schedule, tasks & staff management
Feeding, medications & health records
Paddock & lesson management
Reports & complete audit trail
Bilingual interface (EN/ES)

Schedule — By Horse

Thunder

Bella R.

Figo

Tasks

✓AM Feed
✓Turnout
☐Flat work
☐PM Feed
📱Available as mobile app for iOS & Android, tablet, TV displays, and web

LAYER 3 — SALES

Marketplace

Activate sale mode from PRO. Buyers search, filter, inquire, and request verification — all backed by real data.

  • Search, filter & favorites
  • Visit scheduling
  • Buyer verification tiers
  • Profile transfers on sale

The Journey

From daily care to sale day.

01

Operate

Staff manages tasks, feeding, paddocks, and lessons from tablets and TVs.

02

Accumulate

Health records, training logs, and media build the profile automatically.

03

Publish

One toggle creates a professional public page with link and QR.

04

Sell

Horse appears in the marketplace. Buyers inquire and schedule visits.

05

Transfer

Profile and history transfer to the new owner. Trust carries forward.

HorseProfile PRO

Built for how barns actually work.

Nine integrated modules. One login. Desktop, tablet, phone, and barn TVs.

📅

Schedule

Daily, weekly, monthly calendar. View by horse, staff, or barn.

🌾

Feed Plans

Three meals per horse per day. Grain, hay, supplements, medications.

🌳

Paddock Management

Weekly schedules, capacity limits, weather closures, visual grid.

🎓

Lessons & Students

Students, instructors, arenas. Recurring or one-off. Packages.

🩹

Health & Veterinary

Vet notes, farrier, medications, reminders. Full medical history.

📄

Documents

Pedigrees, x-rays, registrations, contracts. Private or shared.

📱

Mobile, Tablet & TV

Mobile app for iOS & Android. Touch tablets for grooms. TV displays.

📊

Reports & Exports

By horse, staff, or date. Excel and PDF. Full audit trail.

📋

Digital Board

Replace the whiteboard. Notes, alerts, visible on TVs and tablets.

Works Everywhere

From the office to the arena.

Mobile app for iOS & Android. Touch-optimized tablets for grooms. Auto-refreshing TV displays. Everything synced, everywhere.

📱iOS / And
📃Tablet
📺Barn TV

Optional Buyer Verification

Confidence before the purchase.

Horse purchases involve significant investment and inherent risk. Buyers often want an independent, professional third-party opinion before committing. HorseProfile offers optional verification services to give buyers peace of mind — and sellers credibility.

Bronze

Pricing TBD

  • Document review & checklist
  • Consistency verification
  • Written report

Silver

Pricing TBD

  • Professional trainer review
  • Veterinary consultation
  • Detailed assessment

Gold

Pricing TBD

  • Full PPE coordination
  • X-rays, scoping & logistics
  • Full purchase coordination

Pricing

Simple and transparent.

Indicative pricing — final rates to be defined based on early adopter feedback.

Profile

Free
  • Basic public profile
  • Limited media
  • Public URL & QR

Premium

~$99/yr/horse
  • Unlimited media & docs
  • Verification badges
  • Analytics

PRO

~$299–999/mo
  • Full barn operations
  • Unlimited horses & staff
  • Mobile, tablet & TV
  • Reports & audit trail
  • Auto-publish profiles

Sale Mode

~$299–999/horse
  • Marketplace listing
  • Lead management
  • Visit scheduling

Be part of the future of equestrian management.

We're building HorseProfile with the equestrian community. Join our early access program and help shape the product.